Over the past ten years I’ve had the great fortune to art direct and design for a wide range of national and international clients.

After graduating from the University of North Texas in 2007, I joined the team at BrandCory. A small branding agency boasting some very big clients, it was the perfect place to gain invaluable experience that would help prepare me for the future.

At BrandCory, I was able to work on brand strategy and development, restaurant marketing and design, and packaging. I had the opportunity to art direct everything from food photography for Corner Bakery Cafe to photography for Dr. Pepper Snapple Group of Bradie James and Felix Jones of the Dallas Cowboys. I presented to clients, handled client relations, and managed contract workers, production artists, and vendors. Because the agency was so small, I even worked as a copywriter, crafting headlines and body copy for restaurant marketing and in-store points of purchase.

In 2012, I decided to broaden my horizons further and accepted an opportunity to work as a senior art director and designer for global tech company, Dell.

As part of the strategy division of Dell’s Experience Design Group, I worked on forward-looking messaging and design for Dell’s sub-brands. I concepted and executed design, art directed product and lifestyle photography, and collaborated on assets for internal and external events. Most notably, in 2013, I led the creative for the global launch of Alienware’s new line of laptops.

I made the move from technology to fashion in 2014 when I joined Fossil Group, Inc. in a senior graphic designer role. As a part of the Portfolio Design Team, I worked directly on the company’s luxury brands with a focus on MICHELE Watches.

I designed for web, print, point of sale, event graphics and promotional materials, and was heavily involved in evolving the brand’s aesthetic. As a personal project in 2015, I worked to develop a photography style and best practice guide for MICHELE’s social channels. After two years, I was promoted to art director in 2016.

Most recently, I have started overseeing packaging and design for both the Tory Burch and kate spade new york watch lines. I also currently lead brand development for one of Fossil’s new craft brands that is set to launch later this year. 

Of course, my greatest accomplishment to date is my daughter, Madeline. I'm also kind of a big deal on Pinterest

I'm always looking for new opportunities to create innovative work and collaborate with people who love what they do. Let's talk, shall we?




Sara Stoner Beukema | art direction & graphic design