Over the past ten years I’ve had the great fortune to art direct and design for a wide range of national and global clients.

After graduating from the University of North Texas in 2007, I joined the team at BrandCory. A small branding agency boasting some very big clients, it was the perfect place to gain invaluable experience that helped prepare me for the future.

At BrandCory, I was able to work on brand strategy and development, restaurant marketing and design, and packaging. I had the opportunity to art direct both food and lifestyle photography, as well as portraits of former Dallas Cowboys Bradie James and Felix Jones. I presented to clients, handled client and vendor relations, and managed contract workers, production artists, junior designers, and interns. I also worked part-time for the company as a copywriter, crafting headlines and body copy for restaurant marketing and in-store points of purchase.

In 2012, I decided to broaden my horizons further and accepted an opportunity to work as a senior designer and art director for global tech company, Dell.

As part of the strategy division of Dell’s Experience Design Group, I worked on forward-looking messaging and design for Dell’s sub-brands. I concepted and executed design, art directed product and lifestyle photography, and collaborated on assets for internal and external events. Most notably, in 2013, I led the creative for the global launch of Alienware’s new line of laptops.

I made the move from technology to fashion in 2014 when I joined Fossil Group, Inc. in a senior graphic designer role. I was promoted to art director of the Portfolio Design Team in 2016.

I initially worked on the company’s luxury brands with a focus on MICHELE Watches. I designed for web, print, point of sale, event graphics and promotional materials, and was heavily involved in evolving the brand’s aesthetic. As a personal project in 2015, I worked to develop a photography style and best practice guide for MICHELE’s social channels.

In 2017, I took over packaging and design for both the Tory Burch and kate spade new york watch lines. I also became the creative design lead for Fossil Group’s newest craft brand, Mon Amie, and developed the branding, packaging, web experience, launch party collateral, and all marketing assets prior to its product launch last October.

I’m always looking for new opportunities to create innovative work and collaborate with people who love what they do. Let’s talk, shall we?




Sara Beukema | Creative Director