NDN Collective is a national organization dedicated to building Indigenous power by focusing on infrastructure, funding, advocacy, consulting, and philanthropy.
The organization tasked us with developing a brand design language that was bold, unapologetically native, and provocative — yet credible. The juxtaposition of the aggressive, hand-painted lettermark and bold, clean typography perfectly conveys the group's disruptive nature. It also struck a balance between their desire for something unique and memorable, and their need to be viewed as a serious national organization.
Creative Direction / Design: Sara Stoner Beukema
Web Design: Gabrielle Kinderknecht
Photography: Josué Rivas