Heart House is an education nonprofit that serves refugee children in Dallas, Texas with a holistic after-school program utilizing social emotional learning to help them thrive in their new community.
Matchfire was approached by Heart House to find a better way to represent their organization and tell their story. We took them through our positioning and purpose exercise and ultimately recommended a full brand refresh. In addition to refining their brand messaging, we developed a colorful new brand identity and design language. We continue to partner with Heart House to increase awareness and support for their organization.
Creative Direction: Sara Stoner Beukema
Design: Sara Stoner Beukema, Gabrielle Kinderknecht