Mercato is a grocery technology company that empowers independent grocers and connects them to consumers. The growing brand needed some help refining the their messaging and evolving their existing visual identity to set them apart from the competition.
After refreshing both the brand’s merchant and consumer facing messaging, we executed a high-level brand design audit. We recommended keeping what was working from their existing brand elements (logo and color palette) and then worked to evolve the rest of their design language to better align with their new positioning and messaging.
Creative Direction / Copywriting: Sara Stoner Beukema
Design: Gabrielle Kinderknecht, Molly Richardson, Sara Beukema