Thnks is a business gifting platform that empowers users to build stronger professional relationships and drive sales through instant, personalized gestures of gratitude.
After an extensive discovery and insights process, we completely updated the brand positioning and design language. From a design perspective, it was important that everything from the logo to the website struck a balance between being modern and tech-inspired, while still conveying a friendly, professional energy. A limited color palette and attention to white space added a level of sophistication to design, while playful illustrations and rounded typography communicated the brand's helpful and considerate nature.
Creative Direction: Sara Stoner Beukema
Design: Gabrielle Kinderknecht, Molly Richardson